Mahmoud Mahroos's profileyousef adel's profile

Frosty Fables

Multiple Owners
•
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
 
 
Frosty Fable
Ice Cream Packaging 
 
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Brand Story:
Frosty Fables is indulging in a magical ice cream experience where each flavor unfolds a whimsical tale. Rooted in the timeless allure of storytelling, our brand offers a journey filled with imagination and nostalgia, bringing joy to every scoop.
 
Design Challenge:
Our challenge was to capture the essence of Frosty Fables' whimsical storytelling while communicating the vegan-friendly nature of our oat milk-based ice cream. We aimed to create packaging that not only stood out but also transported customers into a world of wonder and delight.
 
Design Solution:
We developed three distinctive packaging designs for our Hazelnut Heaven, Vanilla Dreamscape, and Chocolate Fantasy flavors. Each design features vibrant illustrations of beloved animal characters, capturing the essence of the flavor profile and inviting customers on a whimsical journey with every scoop.
 
Our emphasis on storytelling infuses emotion and imagination into our packaging, resonating deeply with our audience. The inclusion of endearing animal protagonists adds charm, while the simplicity of our designs ensures effective communication of our brand story.
 
In summary, our design solution combines captivating illustrations, storytelling, and simplicity to create packaging that delights the eye and invites customers to indulge in a magical ice cream experience.
 
 
Our Beliefs:
This art direction excels by using captivating illustrations and storytelling to evoke emotions and create lasting impressions. It effectively communicates the brand's essence, resonating with customers through its simple yet charming approach.
 
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Packaging 2024©
PROJECT SCOPE: ART DIRECTION / BRANDING / PACKAGING / illustration
Location: Stockholm, Sweden 
 
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design
ice cream Packaging design packaging design package ILLUSTRATION Gelato Food branding Character design



Thanks for sticking up this far in the project, 
Your feedback is highly appreciated!


Credits:
Art direction & Design: Mahmoud Mahroos
Illustration & Presentation: Yousef Adel
Client : Frosty Fables LTD


Frosty Fables
Published:
Mahmoud Mahroos's profileyousef adel's profile
Multiple Owners

Owners

Mahmoud Mahroos's profile
Riyadh, Saudi Arabia
yousef adel's profile
Riyadh, Saudi Arabia

Frosty Fables

Frosty Fables is indulging in a magical ice cream experience where each flavor unfolds a whimsical tale. Rooted in the timeless allure of storyte Read More

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